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April 15, 2015

How Will Google’s Increased Mobile-Friendly Focus Affect Your Website?

Google has increasingly placed more and more importance on websites being mobile friendly, and their April 21 2015 update shines a spotlight on this mobile friendly focus.

To help you get an overview on how Google’s mobile-friendly updates will affect your website and its search ranking, here are some important key questions and answers.

(Q) What parts of the search results will this affect?
(A) It will only affect the mobile search.

(Q) If i do not have a mobile friendly version of my website will i loose my search position/ranking in the ordinary Google search?
(A) No, you will not loose your position/ranking in the ordinary Google search, This only affects the Google mobile search.

(Q) Will the update affect entire websites or just individual pages?
(A) The update will affect individual URLs only. If a site has three pages and only one of them is not mobile friendly, the other two will not be affected.

(Q) Will Google make a separate index for Mobile?
(A) There are strong indications that they will make a separate index for Mobiles.

(Q) Will searches on tablets be affected?
(A) No, Google does not currently classify Tablets as mobile devices so this will only affect Smartphone searches.

(Q) How will this affect sites that are not mobile-friendly, but that have enabled app-indexing?
(A) They will not show in the general mobile search, but will show for logged in users who have installed the corresponding apps.

(Q) If I launch my mobile-friendly site on April 21st, am i safe from this update?
(A) No, the site should be mobile friendly in good time before that so it can be fully indexed by Google before April 21st.

(Q) How do i find out if my website is Mobile-friendly?
(A) Google has launched a mobile friendly test tool, Google Mobile Friendly Test Tool

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